Sponsorship expands agencywide access to decades of evidence-based research on how brands grow

DALLAS, Sept. 29, 2026 /PRNewswire/ — TRG has become the first independently owned agency in North America to sponsor the Ehrenberg-Bass Institute of Marketing Science, the world’s largest center for research into marketing.

TRG joins more than 70 global sponsors across 25 countries. The sponsorship follows the agency’s recent hosting of Associate Professor Justin Cohen from the Institute, along with growing client interest in the Institute’s 70-plus years of evidence-based research.

With this sponsorship, the Institute’s research and resources will now be available across the agency, from media and creative to technology and design. Every employee will have access to insights from more than 60 marketing scientists, strengthening TRG’s ability to pair bold ideas with a rigorous understanding of how brands grow.

“If this is a golden age for marketing effectiveness, and I think it is, Ehrenberg-Bass deserves a lot of the credit,” said Chris Ferrel, chief strategy officer at TRG. “This sponsorship signals to our clients, prospective clients, and the industry that there’s an agency in Deep Ellum, Texas, that understands how brands grow and backs that understanding with evidence. It’s another important step in TRG’s ongoing pursuit to make memories that move markets.”

“When I spoke to more than 150 TRG staff and clients earlier this year, I saw firsthand what makes TRG a special place,” said Cohen. “There’s a collaborative culture and a genuine desire to keep learning and to do smarter, more memorable work for clients. That mindset spans the agency and makes TRG a natural fit for this sponsorship.”

About TRG

TRG has a five-decade winning streak of building iconic brands. Chick-fil-A. Ram. Motel 6. Schwab. The Home Depot. Orkin. Wonder Bread. Jeep. Our greatest successes are tied to some of America’s greatest stories – stories we’ve told.

Fiercely independent since our founding, we’ve built a culture that believes great work starts with paying the most attention. To the brand. To the customers. To the competition, the culture around us, and especially to one another. That attention is what fuels our ideas, our relationships, and our results.

We consider ourselves more than marketers – we’re in the memory-making business. More than activations and ads, more than media impressions, TRG creates long-lasting memories in customers’ minds. We’ve learned that this is the currency that moves markets overnight and over time. So we harness the power of emotion, paired with evidence-based principles, to write the stories that stick.

About the Ehrenberg-Bass Institute

Based at Adelaide University, the Ehrenberg-Bass Institute is the world’s largest center for research into marketing. The independent, nonprofit Institute brings together more than 60 marketing scientists who advance marketing knowledge, teach marketers how marketing works, and help organizations worldwide build a culture of evidence-based marketing. Learn more at marketingscience.info.

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SOURCE TRG