Damon Burton to Speak in Boise at Russell Brunson’s Inner Circle Mastermind on How to Show Up in AI
SEO National founder, Damon Burton, to teach 3 pillars behind visibility in ChatGPT and other AI search engines in
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SEO National founder, Damon Burton, to teach 3 pillars behind visibility in ChatGPT and other AI search engines in Idaho at Russell Brunson’s Inner Circle mastermind.
Boise, ID (PRUnderground) November 9th, 2026
Damon Burton, founder of SEO National and an SEO professional with nearly two decades of specialized experience, will speak at Russell Brunson’s Inner Circle mastermind on November 10, 2026 in Boise, Idaho. His session will show members how to optimize their businesses and personal brands to rank in search and show up in AI answers.
Burton leads SEO National, a done-for-you SEO agency founded in 2007. He is also the author of the book Outrank® and runs the SEO education brands Certified SEO, and Outrank™ as a software.
Burton is no stranger to the room. Inner Circle voted him Member of the Month three consecutive years, and he was later named Inner Circle Member of the Year, an honor first awarded to Alex Hormozi.
And Damon’s SEO National has worked on SEO for Brunson’s companies, including ClickFunnels, Secrets of Success, and Magnetic Marketing after Russell acquired the former Dan Kennedy brand.
“Inner Circle has become more than a mastermind at this point.” said Burton. “It’s a group where you join for the curriculum, but stay for the community.”
Damon’s AEO session builds on the framework of three pillars that he teaches in his book Outrank:
1 – A well-structured, fast-loading website that gives AI a clean source to pull from
2 – Unique, value added content that attracts qualified leads and builds authority
3 – External credibility earned through public relations, including podcast appearances and Google News features
Burton’s position is that showing up in AI is fundamentally the same discipline as traditional SEO. His research through his sister agency, AI Optimizers, backs that up.
“AI is just another search engine. It does not access secret information sources beyond the reach of traditional search engines,” said Burton. Continuing, “AI just weighs publicity and credibility more heavily than traditional search engines.”
Burton has spent nearly 20 years in SEO, and his approach comes from deep specialization instead of chasing trends. His talk will give Inner Circle members a practical path to being found, cited and trusted as AI search grows.
Businesses and entrepreneurs wanting to learn more about AI search optimization can contact him at damonburton.com/interested, or to explore enterprise SEO, visit SEOnational.com.
